Leaders or laggards in experience management?
Oct 10, 2019
There are eight building blocks to developing a strong engagement strategy that will transform your supporter experience.
Your organisation will benefit from working on any of these building blocks. Using a test and learn approach is best to to building capability and develop insights.
Each of the eight building blocks outlines the fundamentals you need to consider when building your engagement strategy.
Don't just start this from the point of acquisition, but build it in to your planning from the outset. This way you'll benefit from improved retention, conversion and lifetime impact.
Adobe found that experience-led businesses deliver:
- 6X Customer Lifetime Value
- 9X Average Order Value
- 2X Faster in initiatives to market
- 7X Customer Retention
Charities should be the heartland of experience management as we have the most amazing purpose to change the world.
Isn't it time we became the experience management leaders not laggards?
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