What to expect

As the year begins, this is your chance to step back from campaigns and channels and get clear on who your supporters really are — and how they move over time.

In this webinar, you’ll learn how to build supporter intelligence: a practical way to understand supporters not as one-off transactions, but as people progressing through distinct stages of engagement.

You’ll learn how to:

• Use the RAISE framework to map your full supporter journey - from Attention and Spark, through Sustain and Cultivate, to Superstars, and how to Reignite those drifting away

• Identify what different supporters need at different stages - and how that should shape your fundraising, engagement and retention strategies

• Bring together Operational (O), Experience (X), Your research (Y), and external/public data (Z) to create a single, holistic view of your audience

• Connect acquisition, engagement behaviour, giving patterns and Gifts in Wills potential into one clear, actionable picture

This session isn’t about collecting more data for its own sake. You’ll leave with a clear, audience-first foundation you can use to make sharper fundraising decisions throughout the year.

REGISTER TODAY

Secure your spot

Limited spaces available!